SEOGlobal Web OperationsProduct Launch
Google — Find Hub product redesign: scaling organic growth across 35+ global markets
Web Marketing Strategy Manager · 2025 — 2026
41%increase in organic traffic
Senior Web Marketing Leader
Vivian Johnson
Senior Web Marketing Leader
I turn websites into growth engines — 15+ years driving SEO, conversion, and demand gen for Google, Microsoft, and other global B2B brands.
- 15+
- Years in digital
- 35+
- Global markets
- 41%
- Organic traffic lift
About
Growth strategy for enterprise and B2B technology
Fifteen-plus years driving SEO, web strategy, conversion optimization, and demand generation for enterprise and B2B technology organizations — with a proven track record managing agencies and budgets, and leading cross-functional teams.
I partner closely with paid media, product marketing, and campaign teams to align digital programs to GTM motions and product launches. An AI-forward operator, I apply AI to content translation, messaging workflows, and search intelligence to move faster without losing rigor.
Core strengths
What I'm brought in to lead
Organic Search & SEO Strategy
Technical, content, and structural SEO programs that compound traffic across global markets.
Agency & Budget Management
Scoping, selecting, and steering agency partners against clear performance and spend targets.
Cross-Functional Leadership
Aligning paid media, product marketing, and campaign teams around one GTM motion.
Conversion Strategy & Experimentation
Testing roadmaps that turn page traffic into measurable pipeline and activation.
Performance Measurement & Analytics
Instrumentation and reporting that connect web behavior to revenue outcomes.
AI-Forward Workflows
Applying AI to content translation, messaging workflows, and search intelligence.
Career highlights
Results across four technology leaders
Case studies
Selected work examples
Deeper dives into the strategy, execution, and results behind key programs at Google, Microsoft, and Couchbase.
Web StrategyConversion OptimizationCross-Functional Launch
Microsoft — Enterprise web strategy for a $2B+ Devices portfolio
Sr. Web Channel Strategy Lead · 2024 — 2025
12%lift in conversion rates
SEOCMS MigrationDemand Generation
Couchbase — Turning organic search into a demand generation engine
Senior Manager, Web Demand Generation · 2021 — 2024
28%increase in organic traffic in one quarter
Tools & technologies
The stack I work in
- GA4
- Adobe Analytics
- Power BI
- SEMrush
- BrightEdge
- Google Optimize
- VWO
- AEM
- Drupal
- WordPress
- Figma
- Jira
Contact